Research Focus
Tourism & Outdoor Recreation
Consumer Behaviour & Decision-Making
Risk, Responsibility & Social Impact
Tourism, trails and outdoor recreation, with a focus on sustainability, conservation, visitor behaviour and the management of natural environments.
Understanding how people make decisions, respond to risk and navigate complex choices across tourism, recreation and consumer contexts.
Exploring questions of risk, responsibility, governance and fairness, and how research can contribute to complex social and environmental challenges.
Consulting Services
Expert analysis and strategic guidance for navigating complex risk landscapes in tourism and outdoor recreation.
Strategic Risk Management
Developing comprehensive frameworks to mitigate environmental and social risks within the tourism industry.
Decision-Making Analytics
Utilizing behavioral research to optimize consumer behavior and enhance decision-making in outdoor recreation.
Sustainable Tourism Strategy
Implementing evidence-based strategies for long-term sustainability and resilience in the face of global challenges.
Environmental Response Planning
Designing proactive response systems for social and environmental challenges in outdoor recreational environments.
What I Do
Explore my work across research, education, academic leadership and industry engagement.
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Research
Research addressing real-world challenges across tourism, outdoor recreation and consumer behaviour.
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Leadership
Academic and program leadership, disciplinary service and capacity building.
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Teaching & Education
Evidence-led teaching, curriculum design, research supervision and academic development.
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Engagement & Consulting
Working with industry, government and communities to turn research into practical outcomes.
Get in touch
If you’d like to get in touch about my research, consultancy, workshops, speaking opportunities, media enquiries, or other professional matters, please feel free to email me.
samantha.murdy@gmail.com