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Engagement &
Consulting

My engagement and consulting work focuses on turning research and evidence into practical outcomes for organisations, communities and stakeholders. Drawing on expertise in marketing, tourism, outdoor recreation, visitor and consumer behaviour, and sustainability, I work collaboratively to understand complex challenges, engage stakeholders and develop evidence-informed solutions. My approach spans applied and commissioned research, stakeholder consultation and facilitation, evaluation and strategic advisory work, with particular interests in visitor and consumer insights, sustainable tourism, destinations, trails and outdoor recreation.

03 — Strategy, Evaluation & Advisory

I support organisations in translating evidence and insight into practical action, including strategy development, evaluation and evidence-informed recommendations. My work draws particularly on expertise in marketing, tourism, visitor and consumer behaviour, sustainability and outdoor recreation to help organisations respond to challenges and identify opportunities.

02 — Stakeholder Engagement & Facilitation

I work with organisations, communities and diverse stakeholder groups to explore challenges, identify priorities and develop shared understanding. My approach includes consultation, facilitated workshops and participatory methods, creating opportunities for stakeholders to contribute meaningfully to research, planning and decision-making.

01 — Applied Research & Evidence

I design and deliver applied and commissioned research that helps organisations better understand their customers, visitors, stakeholders and operating environments. Drawing on qualitative, quantitative and mixed-method approaches, I translate research findings into clear, actionable evidence to support decision-making, policy and practice.

Selected Projects

01

Conservation Funding | West Highland Way West Highland Way Management Group | Scotland The Challenge Long-distance trails face ongoing pressures in balancing visitor use with the costs of conservation, maintenance and sustainable management. This project explored visitor perspectives on alternative approaches to generating funding for trail conservation. My Contribution I contributed to the design and delivery of visitor research examining attitudes towards conservation funding and different mechanisms for visitor contribution. The research explored not only willingness to pay, but also perceptions of fairness, responsibility and the appropriate funding of long-distance trails. Outcomes & Impact The findings provided evidence to support discussions around future conservation funding and sustainable trail management, while also contributing to broader research on visitor contributions and environmental stewardship.

02

Sustainable Transport Pilot Evaluation | Loch Lomond & The Trossachs National Park Loch Lomond & The Trossachs National Park Authority | Scotland The Challenge A new pilot transport service was introduced within Loch Lomond & The Trossachs National Park to explore alternative ways of improving access and supporting more sustainable visitor travel. Evidence was needed to understand experiences of the pilot and inform consideration of its future development. My Contribution I contributed to the evaluation of the pilot service, using research and stakeholder engagement to explore experiences, perceptions and opportunities for improvement. This included facilitated engagement designed to capture different perspectives on the service and its role within the wider visitor transport system. Outcomes & Impact The project generated practical evidence to support the National Park Authority's consideration of sustainable transport, visitor access and future service development.

03

Long-Distance Trail Branding & Collaboration British Academy-Funded Research | Scotland The Challenge Long-distance trails involve multiple organisations and stakeholders, creating challenges around collaboration, destination identity and the development and management of trail brands. My Contribution Through British Academy-funded research, I investigated how stakeholders collaborate in the development and management of long-distance trails and how these relationships influence branding, positioning and the wider visitor experience. Outcomes & Impact The research generated insights into the complexities of multi-stakeholder collaboration and place and trail branding, with implications for organisations involved in developing, managing and promoting long-distance trails.

01 / 03

Conservation Funding | West Highland Way West Highland Way Management Group | Scotland The Challenge Long-distance trails face ongoing pressures in balancing visitor use with the costs of conservation, maintenance and sustainable management. This project explored visitor perspectives on alternative approaches to generating funding for trail conservation. My Contribution I contributed to the design and delivery of visitor research examining attitudes towards conservation funding and different mechanisms for visitor contribution. The research explored not only willingness to pay, but also perceptions of fairness, responsibility and the appropriate funding of long-distance trails. Outcomes & Impact The findings provided evidence to support discussions around future conservation funding and sustainable trail management, while also contributing to broader research on visitor contributions and environmental stewardship.

01

Conservation Funding | West Highland Way West Highland Way Management Group | Scotland The Challenge Long-distance trails face ongoing pressures in balancing visitor use with the costs of conservation, maintenance and sustainable management. This project explored visitor perspectives on alternative approaches to generating funding for trail conservation. My Contribution I contributed to the design and delivery of visitor research examining attitudes towards conservation funding and different mechanisms for visitor contribution. The research explored not only willingness to pay, but also perceptions of fairness, responsibility and the appropriate funding of long-distance trails. Outcomes & Impact The findings provided evidence to support discussions around future conservation funding and sustainable trail management, while also contributing to broader research on visitor contributions and environmental stewardship.

02

Sustainable Transport Pilot Evaluation | Loch Lomond & The Trossachs National Park Loch Lomond & The Trossachs National Park Authority | Scotland The Challenge A new pilot transport service was introduced within Loch Lomond & The Trossachs National Park to explore alternative ways of improving access and supporting more sustainable visitor travel. Evidence was needed to understand experiences of the pilot and inform consideration of its future development. My Contribution I contributed to the evaluation of the pilot service, using research and stakeholder engagement to explore experiences, perceptions and opportunities for improvement. This included facilitated engagement designed to capture different perspectives on the service and its role within the wider visitor transport system. Outcomes & Impact The project generated practical evidence to support the National Park Authority's consideration of sustainable transport, visitor access and future service development.

03

Long-Distance Trail Branding & Collaboration British Academy-Funded Research | Scotland The Challenge Long-distance trails involve multiple organisations and stakeholders, creating challenges around collaboration, destination identity and the development and management of trail brands. My Contribution Through British Academy-funded research, I investigated how stakeholders collaborate in the development and management of long-distance trails and how these relationships influence branding, positioning and the wider visitor experience. Outcomes & Impact The research generated insights into the complexities of multi-stakeholder collaboration and place and trail branding, with implications for organisations involved in developing, managing and promoting long-distance trails.

You can find the report here

Contact Me

I welcome opportunities to collaborate with industry, government, destination and community organisations on research, consultation and advisory projects. This may include commissioned research, visitor and consumer insights, stakeholder engagement, evaluation, strategy development, and projects relating to tourism, marketing, sustainability and outdoor recreation.

If you have a project, challenge or research question you would like to discuss, please get in touch.

Engagement & Consulting

03 — Strategy, Evaluation & Advisory

02 — Stakeholder Engagement & Facilitation

01 — Applied Research & Evidence

Engagement &
Consulting